The Importance of Blogging For Business

Blogging gives you, as a marketer, added credibility. You see, some of the people whom you consider your target market will oftentimes “Google” you. Why? Because they want to assess how much of a presence you have on the internet before they either commit to purchasing a product or service from you or potentially joining you as a business partner.

Hey, it’s the truth.

Blogging gives your targeted customers “More of You.” You know what I mean? They get to learn more about you as a person. Not just a business owner trying to ultimately “Make it Rain,” if you will. So, if you’re not blogging, the next question is “Why not?”

Especially if you’re trying to build a legitimate business online or offline and a name for yourself.

Business blogging is one of the most powerful digital marketing tools that you can use to get your name in front of your target market. Think of it as a “Nerve center” for content, including video, audio, and text.

Blogs have power, if well-executed with a purpose and plan in mind. If its message can deliver on providing the needed awareness for your company, product, and/or service, you have hit “Pay-dirt!” Yes, If you create a business blog that delivers like this, it becomes a critical element of your overall marketing mix. But, if you screw it up, it can become a frustrating, time-consuming task that gives you absolutely zero return for your efforts.

Hey, it is what it is. We live and we learn. Lets continue.

Now, we all know you should keep the customer’s needs and desires in the forefront of our marketing minds, but we should also keep in mind that the main purpose for blogging for business is to create customer awareness and engagement who eventually come to us as converted leads and all-important sales. But, just to be clear, the goal of your business blog is not to covert your prospects immediately into leads or customers.

It’s all about preselling first.

Marketing, at the end of the day, is all about the order of the offers you put in front of your customers, leads, and prospects. The content you create is considered “Nerve Center Entry Point Offers” that you make to your prospects that don’t really know you or anything about your company. In other words, your cold market.

But also, keep in mind that the content you create can be sent out using email, posted on social media, and paid traffic to even your best customers to keep your online or offline business at the forefront in the mind’s of your customers which provides added value.

Did This Post Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook and Twitter


Jimmie Wilks, MBA
Managing Director,
Skype: jimmie.wilks

PS: If you’re thinking about joining or starting an online business, please read this Free Report and watch these Videos first, Both will help

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