The title of this post probably caught you off guard didn’t it? LOL! Hey, it’s COOL. What I’m referring to is the all-important “Elevator speech.”
That’s right the “Elevator speech,” you know, that quick explanation or description of yourself that you can give out real quick and in a hurry – in the time it takes to ride an elevator.
The reality is, you won’t find a lot of folks trying to hang around to listen to you explain who you are using the “Extended play” version.
Listen, people are busy these days, everyone has his or her list of things to do or accomplish just to survive, so the folks you connect with don’t have all day to “Lollygag” just to get to know you.
Excuse me, but I’m just keeping it real.
At the end of the day, you must know what to do, what you can offer a potential customer, and what you’re looking for, and most importantly, figure out how to express all of it in less than 30 seconds.
Can you do it?
Well, believe it or not, it takes a little practice. Who wants to sound like a robot? It never hurts to rehearse your elevator speech a bit before you start connecting with potential prospects.
Always remember that 50% of the term “Marketing yourself” is “Marketing” so do exactly that, and spin your speech so that you appear interesting, engaging, and intriguing.
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Jimmie Wilks, MBA
Managing Director, netMarketingToday.net
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