“You must identify the specific segment of your market that will be most interested in your offer, then generate traffic by advertising to that segment of the market.”Ewen Chia
Once again, my friends, thanks for taking the time to drop by to “Smell what “JW” is cooking in terms of a new blog post for 2019!
Well, this post is all about traffic, you know…driving traffic to your website, lead generation, if you will.
As always, if you like what you’ve read, please take time to “Like” and “Share.”
I’d really appreciate it!
So, with that being said, lets get this party cracking…
Most of you already know about driving traffic to websites, especially your own if you are online making “profit moves” like most of us, with a focus on placing value at the top of the list when doing so=)
This efforts is no different than attracting traffic into a traditional brick & mortar operation. If no one takes the time to visit or shops in your store, well my friend, you go out of business.
Let’s dig a bit deeper into the last thought..It’s important to note that every potential prospect who does visit your site has an agenda.
Yep….they do. Most of your website visitors who take time to peep your site out already knows what they want. This crop of prospects may purchase or register for your product or offer immediately.
You then have a certain percentage of prospects who may need more time and a bit of “nudging” to make the decision to take action. You’ll have to ultimately go into sales associate mode to assist them. You know how it is….
Finally, you’ll have those prospects who simply walk out the door or turn away from your website once they’ve realized that they are simply in the wrong place.
Don’t take it personal…the most successful of us all have experienced…not the end of the world…Yea, right…
Listen, real talk…you can’t control your prospects’ who visit your site agendas, but you can control the number of prospects or visitors coming to your website who are wide-open to your overall efforts at covering them into potential customers.
Just keep in mind that you are dealing with prospects and potential customers like stated earlier. Every prospect or customer visiting your site, as an Internet Marketer, you need to be aware that they may take action, and they may not.
But here’s some good news… You can boost your sales by generating targeted traffic so that you decrease the amount of “Tire-kickers” or wind-shoppers dropping in on your site, while increasing the amount of immediate customers or potential prospects..Indeed.
So, what’s targeted traffic? It’s a potential prospect or customer who can be identified as a valued member of your target market. See, in order to effectively generate and direct targeted website traffic from your market to your site, you must be able to locate a source of market specific traffic.
As much as you may like to, you “Can’t sell a steak to a vegetarian!”
You’ll need to know this key fact: There’s markets within markets and niches within niches. You must figure out the specific segment of your market that is interested in your offer or product, then generate traffic by advertising to that segment of the market.
This will require you that you conduct some market research but it’s not as difficult as you may think. There are a great deal of online “hideouts” that you must find. And find you will.
Here’s a targeted ad banner of mine. Can you guess who one of my target markets is for this particular exercise?
That’s right…myEcon Reps. One of the things I do is help businesses, like myEcon and business owners grow their market share, generate more leads and double sales. Every business needs more leads and more sales. Click here to find out how I do it!
Here’s a few things to keep in mind with targeted traffic:
- Targeting is a must to convert visitors into quality customers
- Targeted traffic is traffic coming from a targeted market space
- Proper market research will reveal to you who to target and where
Was this post informative or helpful? Let me know what you think in the comments below. Feel free to share this with others!
Jimmie Wilks, MBA
Managing Director, netMarketingToday.net
PS: If you’re looking to generate more leads and sales check out this simple, yet powerful resource that is often overlooked, This Course will Help (and is on Sale)
If you enjoyed this post “Website Traffic – The Real Conversation…,” retweet and comment please!