Got Three “Vs”? Try This Social Media Strategy Today

When it comes to marketing on social media platforms, some of you want to try to do it all. Well, more power to you, no disrespect. Not me. “I ain’t got that type of time”…

But, what I did do, in terms of throwing content on the social media wall to see what sticks, I found didn’t work for me…It did make me narrow my focus to a few of them. You know, the “Big Three”…Facebook, LinkedIn, and Twitter, but hey, that’s just me.

You can do what you want to do. It’s your marketing techniques, tips, etc., but a little advice never hurt anyone.  At least, I hope not. …..

So, getting back to the real “Meat & Potatoes” of this blog post before I digress.  There’s an overwhelming amount of social media options out there. Pick out your top 2 or 3 favorites and go for it.

At the end of the day, If you truly want success by sticking your big toe in the murky waters of social media marketing it eventually boils down to the three Vs: value, values, and voice.

Yeah, I can see you with a perplexed expression on your face, like “JL, “WTH” are you talking about! LOL….Cool, I’ll see if I can break this down like fractions for you…

Value

I’m going to assume that you know what value means…not trying to be funny, it’s all about getting the message. See, this stuff is important. Social media, as you may know, has got to be bigger than one single person, company, or organization. Now, you can write about yourself, post a bunch of selfies, and focus on yourself, company, or organization…it’s all good.

This effort may keep search engines happy as hell, but the readers are going to look at you as a boring P-O-S….

Just keeping things real here.

Try to deliver great value to the reader. You see, it’s not all about you. Think of how to improve their lives (not by simply selling a product or some service, but by talking about it in a way that it has an impact. A big one).

Do you want your readers to “Stay and Play?” I feel you. Just remember that your content doesn’t have to be profound. But it must have a reason, understand?

I hope so.

Values

Have any principles that you think are important? Well, this is exactly what values mean…. There are a lot of companies and organizations, because of their industry, make the big mistake in believing that using social media must be formal and bland…. no seasonings, a diet version of its formal self.

Wrong….

We’ve all been around the block or two. Yeah, I get the compliance and  regulatory piece on issues and concerns, but these two things shouldn’t dictate that social media marketing must be boring as “Hell.”

As a retired military veteran, I enjoy writing about entrepreneurship principles and strategies, and share some links to other articles to show how other veterans are stepping out on faith and building non-traditional fortunes.

If you’re affiliated with a company selling attraction marketing products, well you can use social media platforms to offer awesome content by sharing you or your company values and experiences about not having to chase friends and family to try to get your prospects into your business opportunity, and how to experience rejection-free outcomes.

Hit the huge issues first, then talk about you and your organization second.

Voice

This last “V” is a beast. It’s serious. It’s about being real when you write or post. Honestly, no one wants to hear that “Take Me To Your Leader” Martian-like voice on paper…so, work this part out. Figure out what your true voice is and write the way you talk.

If you, your company, or organization is in the pharmaceutical industry, well the authentic voice may be more professional and compassionate and geared more toward making readers feel confident in potentially using one of your products or medications to eliminate an illness or condition.

The President of the company may come off as a bit more opinionated, especially on social media. But for you, well you must have a conversation with your readers on issues you care about, and that voice of yours will ring through loud and clear as a bell.

This, my friend, is how you create connections…..through the use of an authentic voice.

Did This Post Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook and Twitter

Respectfully,


JL Wilks
netMarketingToday.net
Skype: jimmie.wilks

PS: If you’re looking to generate more leads and sales check out this simple, yet powerful resource that is often overlooked, This Course will Help (and is on Sale)

If you enjoyed this post “Got Three “Vs”? Try This Social Media Strategy Today,” retweet and comment please!

The Importance of Blogging For Business

Blogging gives you, as a marketer, added credibility. You see, some of the people whom you consider your target market will oftentimes “Google” you. Why? Because they want to assess how much of a presence you have on the internet before they either commit to purchasing a product or service from you or potentially joining you as a business partner.

Hey, it’s the truth.

Blogging gives your targeted customers “More of You.” You know what I mean? They get to learn more about you as a person. Not just a business owner trying to ultimately “Make it Rain,” if you will. So, if you’re not blogging, the next question is “Why not?”

Especially if you’re trying to build a legitimate business online or offline and a name for yourself.

Business blogging is one of the most powerful digital marketing tools that you can use to get your name in front of your target market. Think of it as a “Nerve center” for content, including video, audio, and text.

Blogs have power, if well-executed with a purpose and plan in mind. If its message can deliver on providing the needed awareness for your company, product, and/or service, you have hit “Pay-dirt!” Yes, If you create a business blog that delivers like this, it becomes a critical element of your overall marketing mix. But, if you screw it up, it can become a frustrating, time-consuming task that gives you absolutely zero return for your efforts.

Hey, it is what it is. We live and we learn. Lets continue.

Now, we all know you should keep the customer’s needs and desires in the forefront of our marketing minds, but we should also keep in mind that the main purpose for blogging for business is to create customer awareness and engagement who eventually come to us as converted leads and all-important sales. But, just to be clear, the goal of your business blog is not to covert your prospects immediately into leads or customers.

It’s all about preselling first.

Marketing, at the end of the day, is all about the order of the offers you put in front of your customers, leads, and prospects. The content you create is considered “Nerve Center Entry Point Offers” that you make to your prospects that don’t really know you or anything about your company. In other words, your cold market.

But also, keep in mind that the content you create can be sent out using email, posted on social media, and paid traffic to even your best customers to keep your online or offline business at the forefront in the mind’s of your customers which provides added value.

Did This Post Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook and Twitter

Respectfully,


Jimmie Wilks, MBA
Managing Director, netMarketingToday.net
Skype: jimmie.wilks
Email: info@netmarketingtoday.net

PS: If you’re thinking about joining or starting an online business, please read this Free Report and watch these Videos first, Both will help

If you enjoyed this post “The Importance of Blogging For Business,” retweet and comment please!