If you’re a home-based business owner selling products and services online and maybe building a team of distributors, if your business model is network modeling, you could find yourself in the “Hurt locker” results-wise.
Let me explain…
At the end of the day, if all you have to offer your customers or prospects is your product or services, oftentimes you won’t get the results that you are looking for. Let’s not kid ourselves, you, me, and the marketing “Fence-post” wants more leads and more sales.
You see, your customers are looking for value and “Guess what?” …You should be the one offering it up to them!
Are you one of those home-based business owners that bust your assets branding your products, services, and the company your affiliated with? Most do…but who you should be branding is YOU. Yep, “You Inc.”
One way to start building your brand is to offer free information in your niche market that provides a high-level of value to your target market in the form of a report.
It makes you “Stick out” from the competition. You see, reports are great traffic tactics that you can use to generate a flood of traffic to your website and also start branding you as a “Thought-leader” in your industry.
It’s also an exceptional way to build your list. These free reports are designed to be passed on from person to person within the online community.
A few of the reasons why these reports (or even a piece of software or multimedia) becomes viral is oftentimes based on three key elements, in my experience:
- Quality content
- The price is nice: It’s FREE
- The profit motive: distributors make money via re-branding
If you take a closer look at each element, you’ll find that putting these traffic jewels out on the web is not that difficult at all. One of the first things you’ll need to do is create a report filled with high-quality content.
It doesn’t matter if you write it yourself or outsource it, your focus should be on giving folks the kind of content they’d normally have to go into their wallet or purse to pay for.
All you’re doing is providing market relevant information as a information provider. Like I said earlier, you can write the report yourself or hire a free lancer to do it for you.
The topic of your report should be relevant to the product or site that your promoting. At this stage you are simple preselling to your niche market by educating them, motivating them, and raising their interest.
So check this out, imagine that you’re creating a report for one of the affiliate programs you’re involved in, and the product is a $47 piece of software that automates reply’s to Facebook notifications and post in the Facebook Live Feed. Well, a relevant report might cover the following areas:
- Uncover the most common monster mistakes people make when marketing on Facebook!
- Find out the most shocking reasons people fail to get significant traffic from Facebook, and how you can avoid the same fate!
- Discover the top tricks for making the most out of your marketing efforts on Facebook!
- Learn what Facebook visitors really want. (Once you get this right, your success will improve immediately!)
And much more – all within this special FREE report!
I’m sure by now, you get the idea. Just deliver on the information people are really looking for, make them hungry for more of your content – that’s more of it for you.
All day long!
Free, Free, Free…That’s right, viral reports are always free. This is your offering. If you want to get rid of any potential barriers, give away something for free. People love freebies just as much as a “cat burglar” loves stealing.
Keeping your reports free helps to build up your image.
You can’t chase the almighty “dollar” at every turn. This effort has to be demonstrated. You have to show the customer value. Keep doing that and you’ll get paid when it’s time to collect on the product you have for sale.
Lastly, profit motivation, the last element that I mentioned, and the most important. Stay tuned for my next blog release when I get into the true meaning of profit motivation when it comes down to viral reports. You don’t want to miss it!!!
If you want to see how my team and I are growing our businesses and helping business owners online 10x their market growth, increase sales, and generate more leads click on the “EyeBall” below for more details!
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Jimmie L. Wilks, MBA
Managing Director, netMarketingToday.net
PS: If you’re looking to generate more leads and sales check out this simple, yet powerful resource that is often overlooked, This Course will Help (and is on Sale)
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