OK, have you ever had dreams of making it “Rain?” Well, if you would like to do so in real life, through the art of marketing on or off-line, then you are in the right place, my friend. And guess what? I truly appreciate you stopping by!
As always, before I get into it, I would love for you to take time out to “Like” and “Share” my page if you find it of value. I really try to avoid B.S. or hype jobs. It’s all about education. Hey, I learn and hopefully, you do too. It’s mutual. Cool?
Let me start this off by highlighting a case study. It’s all about cracking the marketing code to start making the money you deserve. We all want this and believe it or not, making a few minor adjustments in your marketing approach can oftentimes produce this very outcome.
Check this out, about 30 years ago, a marketer named Joe Karbo placed a full-page ad in newspapers throughout the U.S. marketing a book called the “Lazy Man’s Way to Riches.”
It was all self-published information and it sold for $10 bucks at the time. It was 156 pages. Now, the word on the street during that time was that the first full-page ad used to test the sale and promote this book was recorded as a marketing disaster and complete flop.
Could you imagine spending all of your #$%^& money on a full-page ad in the LA Times and getting zero orders! The average marketer would have probably threw up his hands and walked away.
Joe Karbo, didn’t do that. He was a master at marketing, and knew that his idea would work if he could simply crack the code. Well, guess what he did? He decided to risk re-running the ad unchanged, except for one number in the subtitle.
Instead of “How to earn $50,000 a year the lazy way,” he just changed it to read “How to make $20,000 a year the lazy way.” …this small ad tweak worked. Orders for his books started falling from the sky.
And tweak produced one of the classic marketing campaigns of all time. In essence, Joe Karbo “Made it Rain.”
He made hundreds of thousand of dollars from his ads, year after year, like clockwork. You are probably thinking to yourself, why did this one small change make such a huge difference in his marketing outcome? It’s simple. Most folks can only “See” what they can believe.
Think about it.
Back then, earning $5, 000 yearly was good money and considered an excellent salary. Earning 10 times that amount – $50K annually – was such a huge amount of cash that it simply wasn’t believable. This was the main reason no one responded. But when he lowered the amount to a more believable amount, suddenly everyone began to “See” it.
You see, the title you select, the words you use to sell your products, the benefits your information offers, and the way it’s packaged will cause this to happen.
And, once again….all it takes is one small tweak.
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Jimmie Wilks, MBA
Managing Director, netMarketingToday.net
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