Back again, folks, with another value-added blog post to make you think “Outside-the-Marketing-Box!” Thanks for stopping by to read what I have cooking for you. I truly appreciate it to the fullest.
If you like what you’ve read and found it of value, please “Like” and “Share.”
Now, getting into it, this latest post is all about ensuring that you know what value you bring to your target audience, as an online or offline marketer. That’s if you did the ground work to target your idea customer.
Not every marketer does this.
But, that’s another discussion….
So, seriously, do you really know what value you to your company provides to your target market? This is a critical piece of marketing knowledge that becomes an important part in the planning phase if you want to achieve real marketing success.
So, again, you really need to understand the overall value that you or your products, services, and company brings to the marketplace.
In fact, the value you provide is far more greater than the products or services you sell to your best customers. That’s right. This is one of the biggest misconceptions in online and offline marketing, especially online marketing.
Most newbie marketers think that their target market buys their products or services like mindless zombies without rational thought applied. No…what that target market is really looking for is outcomes.
This is what they purchase.
Most marketers find it difficult understanding this piece of the marketing pie, as well as articulating it to the receiver. I say this because I don’t want this to happen to YOU, as a valued reader.
Listen, I don’t have all the answers, but I have learned the hard way while operating in both the online and offline network marketing space and I have made necessary marketing adjustments, in terms of my own personal approach.
I just want you to learn from some of my mistakes and Folks, I’ve made a lot of them in the past couple of years. But, now I’ve learned from my mistakes.
Check this out. Just imagine a well-known “Child Actor” who is angry for one reason or another. Lets place him in the “Before” state. Yes, this is the “Home Alone Kid”….well, he was…now, he looks like he just wants to be “Left Alone.”
Well..no matter what you’re selling, you are still trying to reach a target audience who are in the “Before” state of mind. Take another look at Macaulay Carson Culkin.
This suggestion was not meant to make you laugh, but did you? ….He does look a little more like “Kid Rock” at this stage of the game, you agree?
Let me provide some insight. No matter what you’re selling, you’re trying to attract a group of ideal customers who are in this so-called Before state.
To really get down into the “Weeds” why not write down some adjectives that actually describe your prospective customer before he or she, not the “Pic” above before he or she experienced the product or service.
What is his or her status? Depressed, Struggling, Sad, Out of shape, Bored, Broke?
OK…you can stop staring at the above actor’s photo. Hey, people change. Well, maybe not as drastic physically, but it happens.
You ready to leap forward? Well, as an online and offline marketer, how many of you have actually sat back and visualized your idea customer after they’ve experienced your product or service?
That’s “Real Talk?”
What’s his or her “After” state? Change is always good. But, how has this product or service changed your target audiences life? Is that same target audience happier? Healthier? More hyped? Saving more?
You see, the shift from the Before state to the After state is what your target audience is actually buying. This is the “Outcome!” Yes, this is the value that you’re business brings to the marketplace.
If you don’t know how to articulate this move from the Before state to the After state, you are missing the boat. This goes for all your distributors, etc, if you are in Network Marketing.
Indeed, this understanding of this transition from the Before to the After state is what allows you to create what is referred to as a Statement of Value. Listen, this statement is highly important because it truly sums up the overall value of your product or service. This is a critical step in your marketing game plan.
If, you aren’t just a hobbyist.
Did This Post Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook and Twitter
Jimmie Wilks, MBA
Managing Director, netMarketingToday.net
PS: If you’re thinking about joining or starting an online business, please read this Free Report and watch these Videos first, Both will help
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