Know What You’re About When It Comes to Marketing

The title of this post probably caught you off guard didn’t it? LOL! Hey, it’s COOL.  What I’m referring to is the all-important “Elevator speech.”

Image result for elevator speech

That’s right the “Elevator speech,” you know, that quick explanation or description of yourself that you can give out real quick and in a hurry – in the time it takes to ride an elevator.

The reality is, you won’t find a lot of folks trying to hang around to listen to you explain who you are using the “Extended play” version.

Listen, people are busy these days, everyone has his or her list of things to do or accomplish just to survive, so the folks you connect with don’t have all day to “Lollygag” just to get to know you.

Excuse me, but I’m just keeping it real.

Image result for keeping it realAt the end of the day, you must know what to do, what you can offer a potential customer, and what you’re looking for, and most importantly, figure out how to express all of it in less than 30 seconds.

Can you do it?

Well, believe it or not, it takes a little practice. Who wants to sound like a robot? It never hurts to rehearse your elevator speech a bit before you start connecting with potential prospects.

Always remember that 50% of the term “Marketing yourself” is “Marketing” so do exactly that, and spin your speech so that you appear interesting, engaging, and intriguing.

Did This Post Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook and Twitter


Jimmie Wilks, MBA
Managing Director,
Skype: jimmie.wilks

PS: If you’re looking to generate more leads and sales check out this simple, yet powerful resource that is often overlooked, This Course will Help (and is on Sale)

If you enjoyed this post “Know What You’re About When It Comes to Marketing,” retweet and comment please!

A Minor Adjustment In Your Marketing Can Mean Big Bucks

OK, have you ever had dreams of making it “Rain?” Well, if you would like to do so in real life, through the art of marketing on or off-line, then you are in the right place, my friend. And guess what? I truly appreciate you stopping by!

Image result for make it rainAs always, before I get into it, I would love for you to take time out to “Like” and “Share” my page if you find it of value. I really try to avoid B.S. or hype jobs. It’s all about education. Hey, I learn and hopefully, you do too. It’s mutual.  Cool?

Let me start this off by highlighting a case study. It’s all about cracking the marketing code to start making the money you deserve. We all want this and believe it or not, making a few minor adjustments in your marketing approach can oftentimes produce this very outcome.

Check this out, about 30 years ago, a marketer named Joe Karbo placed a full-page ad in newspapers throughout the U.S. marketing a book called the “Lazy Man’s Way to Riches.”

It was all self-published information and it sold for $10 bucks at the time. It was 156 pages. Now, the word on the street during that time was that the first full-page ad used to test the sale and promote this book was recorded as a marketing disaster and complete flop. 

Could you imagine spending all of your #$%^& money on a full-page ad in the LA Times and getting zero orders! The average marketer would have probably threw up his hands and walked away.

Joe Karbo, didn’t do that. He was a master at marketing, and knew that his idea would work if he could simply crack the code.  Well, guess what he did? He decided to risk re-running the ad unchanged, except for one number in the subtitle.

Instead of “How to earn $50,000 a year the lazy way,” he just changed it to read “How to make $20,000 a year the lazy way.” …this small ad tweak worked. Orders for his books started falling from the sky.

And tweak produced one of the classic marketing campaigns of all time.  In essence, Joe Karbo “Made it Rain.”

He made hundreds of thousand of dollars from his ads, year after year, like clockwork. You are probably thinking to yourself, why did this one small change make such a huge difference in his marketing outcome? It’s simple. Most folks can only “See” what they can believe.

Think about it.

Back then, earning $5, 000 yearly was good money and considered an excellent salary.  Earning 10 times that amount – $50K annually – was such a huge amount of cash that it simply wasn’t believable. This was the main reason no one responded. But when he lowered the amount to a more believable amount, suddenly everyone began to “See” it.

You see, the title you select, the words you use to sell your products, the benefits your information offers, and the way it’s packaged will cause this to happen.

And, once again….all it takes is one small tweak.

Did This Post Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook and Twitter


Jimmie Wilks, MBA
Managing Director,
Skype: jimmie.wilks

PS: If you’re looking to generate more leads and sales check out this simple, yet powerful resource that is often overlooked, This Course will Help (and is on Sale)

If you enjoyed this post “A Minor Adjustment In Your Marketing Can Mean Big Bucks,” retweet and comment please!

Need Help With Marketing Resolutions for 2017? – Here You Go!

Thanks for stopping by to check out my new blog and first blog post for 2017. It’s not fancy, but besides that, I promise to deliver value each and every time you visit.

So, don’t be a stranger! This post was originally written by Direct Marketing News and If you like what you’ve read, I encourage you to “Like” and please “Share!” That’s if you find it of value.

Again, I appreciate you stopping by. So, let’s get into the blog post “Marketing Resolutions for 2017!”

Image result for marketing resolutions

The best way to predict the future is to create it

The best way to create the future is by evolving investments. With 2017 newly arriving, marketers have a chance to learn for their mistakes of the past year and begin strategizing about how money and time should be spent in the future.

Is augmented/virtual reality ripe for exploration or too rare to touch? How much personalization is too much personalization? When is it best to use intuition over data?

Marketing is an ever-evolving industry. And if marketers want to remain relevant, they should consider some marketing resolutions for 2017.

Whether the Customer is Right or Not, You Should Listen

The customer is at the epicenter of the entire marketing industry. Presumably, if you please the customer, success shall follow. The greatest way to tap into a customer’s experience is to think like a customer.

“Today’s consumer, or buyer, is incredibly reliant on digital channels as they navigate through a purchase process, and they expect instant access to information,” said Bruce Swann, Senior Product Marketing Manager, Adobe Campaign.

“To keep up with this empowered and always-on consumer, marketers need technology that goes beyond managing sales and leads, to one that helps manage interactions across channels; provides insights into what is working and where course corrections are needed; provides recommendations; is fully integrated with marketing to align sales and marketing efforts.”

In recent years, brands and marketers have taken the omnichannel approach to appease this multi-layered consumer experience.

However, as technologies advance and more platforms arise, the omnichannel approach may become more layered and more confusing. In order to best navigate these technological waters, listen to the customer.

Embrace Data

Over the past couple years, the importance of data has grown from a basic marketing trend to a necessary tool. From statistical trends, to analytical patterns, to technological shifts, data has the capability to expose marketers and brands to a seemingly endless trough of information.

However, despite the rising importance of data in marketing, there are still those who distrust the concept. If you happen to be one, 2017 is the year to let go of the pessimism and embrace data.

“We need to find ways to establish societal trust in how organizations operate in the emerging data-driven society,” said Sander Klous, partner at KPMG in the Netherlands, said in a report titled “Building Trust in Analytics.”

“The simple reality is that we are moving quickly into a world in which our behavior and decisions are heavily impacted by systems fueled by data.”

Learn Everything You Can About VR, AR

If there were a list of marketing words for 2016, augmented reality and virtual reality would have to be near the top. Over the past couple years, the concept of AR and VR have slowly been making their way into the marketing industry, with concepts such as interactive ads, 360-degree videos, and augmented retail experiences.

“It’s getting more interactive, more personal, and brands are humanized now more than ever, and the more they understand the more personalized and interactive the content is going to become,” said Darryl Villacorta, a social media strategist at Sprout Social.

While the VR and AR concepts still appear to be a few years away from truly integrating with everyday marketing; it is clear the trend is growing, so learn everything you can about it in 2017.

Integrate, Integrate, Integrate

With so many platforms and so much data, things tend to get lost in the mix. In order to maintain a focused approach, brands should consider integrating certain aspects of customer relations marketing.

“CRM must seamlessly support both sales and marketing requirements, which includes the ability to alert sales or marketing when something happens that warrants attention; a single accessible view of the customer/buyer; insights into customer/lead behavior throughout the journey, as well as what sales/marketing tactics are working; full funnel visibility into lead/buyer status,” said Swann.

Brands, in order to drive engagement, have and will continue to evolve so that social channels are managed alongside email, web, CRM and other channels managed by sales/marketing.

The Role of a CMO is Evolving, so Evolve With It

The CMO is now expected to lead revenue growth by almost 70 percent of CEOs, according to a report entitled, Connected Interaction to Power Brand: How Marketing is Transforming to Create More Connected Customer Engagement by CMO Council and Deloitte.

“Being a chief marketing officer is not even remotely the same role as it was ten years ago,” said Liz Miller, SVP of marketing for the CMO Council, to Venture Beat about the report. “Before, you were the chief branding ambassador — it was really more about advertising and the introduction of marketing as a formalized process.”

With the meteoric acceleration of all things digital, CMOs, per the report, were forced to evolve from simple creativity to full engagement with data, science and technology.

So to be a successful CMO in 2017, don’t forget everything you know, just understand there is more to learn.

Was this post informative or helpful? Let me know what you think in the comments below. Feel free to share this with others!


Jimmie Wilks, MBA
Managing Director,
Skype: jimmie.wilks

PS: If you’re looking to generate more leads and sales check out this simple, yet powerful resource that is often overlooked, This Course will Help (and is on Sale)

If you enjoyed this post “Need Help With Marketing Resolutions for 2017 – Here You Go!,” retweet and comment please!