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It’s 2019, and I want to take time today to touch on the subject of web traffic generation. That’s right, traffic generation… most polls reveal that this is one of the top challenges kicking the assets of the average online marketer.
I can understand that, but it’s not difficult to achieve and please don’t fall for the so-called “Gurus” stance who claim to have the secret formula to produce thousands of hungry and eager subscribers madly wanting to breakdown your door to opt-in to your squeeze or capture page.
It’s B.S., literally…
Don’t get me wrong. You must work to generate traffic and you must have a plan. But here’s the deal. The most important thing to realize is that traffic comes down to either time or money.
If you don’t have either one, you maybe in the wrong business. I’m simply keeping this discussion real. It requires work or dollars..
So, to be clear – you can generate traffic by paying for it, or you can generate traffic by putting in the time writing blog post, like this one or articles, submitting press releases, optimizing your web site for natural search-engine results, etc.
This approach is commonly referred to as being content-focused.
So, where does this info take us? Notice the absence of B.S.?
I hope you did…
All traffic generation methods fall into three tight categories of required action:
- Buy the traffic
- Attract the traffic
- Take the traffic or steal it
You can buy traffic using Facebook ads, ezine advertising, classified advertising, twitter, or solo ads, etc. Attracting traffic is simply a matter of generating content.
As stated earlier, some of the methods used to do this include writing articles, submitting press releases, participating in forums and groups, and using viral reports and videos (Web 2.0).
Now, stealing traffic is not what it sounds like. What I mean here is simply leveraging the traffic that other site owners have generated. Some of you have posted comments on blogs considered high-traffic to get links back to your own site. We’ve all done this.
Well, for me guilty as charged.
You can also do joint ventures with other list owners to grab a share of the action from their subscribers. Heck, you can even offer up your own products and reports to other marketers to give away as bonuses on their big product launches.
You see, it’s all about finding creative, but ethical ways to capitalize on other folks resources. Here’s a couple of things to keep in mind on a very serious note. Most of all, you’ll want to focus on mastering one method at a time.
Yep. Pick just one of the tactics and get started on it today. Pay very close attention to the results. Secondly, pay close attention to your conversion rate. In other words, know how many folks (coming from a certain traffic source) become customers or subscribers?
Here’s the standard formula for figuring out your conversion rates.
X sales out of 100 visitors, or X actions taken per 100 visitors. For example, if you make five sales sales out of every 100 visitors to your site, then you are talking a 5% conversion rate.
So, five new subscribers to your list out of every 100 visitors means you’ve got a 5% percent opt-in rate going on.
On that note, the lion share of your efforts should be geared toward getting as many subscribers onto your opt-in list as possible. Subscribers will be your number-one source of repeat sales and traffic.
Did This Post Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook and Twitter
Jimmie Wilks, MBA
Managing Director, netMarektingToday.net
PS: If you’re looking to generate more leads and sales check out this simple, yet powerful resource that is often overlooked, This Course will Help (and is on Sale)
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